Display stands can be considered as one of the most inexpensive advertising methods for business. Unlike popular yet costly advertisement means such as media (TV, radio) commercials, print publications, and even Internet ads, floor stands displayed in front of a shop or store can effortlessly attract people towards the product or service being offered at a minimal cost. Stands strategically positioned where potential customers can easily spot such as by the hallway, entrance door, or even in walking lanes will produce a client base from those driving, jogging, or even just walking by the business. The curiosity of onlookers can be taken advantage of when promoting anything related to the store or shop. As long as the presentation is enticing enough and the product or service is of high quality and is beneficial to the target market, then a stand guarantees generated income from everyone invited to avail of the product or service through the ad presented.
Floor stand displays can accommodate various graphics but the most common of which are images, banners, and posters; hence, these are sometimes referred to as poster stands. You can easily display posters and images that are graphic rich, colorful, and made of any type of material. Even simple text banners work for this purpose as long as the message being conveyed is clear and concise. But for better results, it is recommended to utilize full color digital print designs. According to relevant research, people are more attracted to colorful and lively material as compared to dull, boring, and lifeless messages.
Other than maximizing the potential of poster stands through digital printing, customization and personalization can be applied by choosing the appropriate theme, colors, and details that match the store or shop’s overall look as well the product or service being promoted. You can incorporate your business’ logo, style, color, and so on. You can even specify designs and prints based on your own personal preferences.
The actual floor stands are generally aluminum or metal and are available in various sizes and designs. You can choose a product that suits your needs or style. As for posters, most are printed digitally with clear acrylic materials.
Displays should be regularly changed to keep your message fresh and updated. You can show floor signs about the shop or store such as business hours, contact details, menu, and products or services showcased. You may also promote sales specials, deals, discounts, events, and impart important announcements. Most floor standing displays also feature literature holders. These will have room for flyers, brochures, leaflets, and other marketing materials you can distribute or people can freely get from the holders. The materials will also serve a similar purpose as the stands but extends coverage beyond the business’ premises. Customers can bring the materials at home, work, school, or anywhere they intend to go and may even pass the message on to family members, friends, co-workers, school mates, and strangers who get access to the materials intentionally or unintentionally.
Other than being merely floor poster stands for advertising or marketing, these stands can also serve as an extension of the shop or store. You can display items for sale provided that the stand doesn’t disturb the traffic flow of people and vehicles on the street and a store representative is assigned responsibility in keeping the displays safe from burglars. Aside from selling items, the stand may also be used to offer keepsakes and samples that are relevant to what the store offers. For example, you can offer a free bite taste of a cup cake slice if you own a cup cake store, allow free sample tracks listening for a music record store, and so on and so forth.