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Next Level Custom Signs About Us
Next Level Custom Signs About Us

“ABOUT NEXT LEVEL”

We are dedicated to producing the most effective displays and creative artwork to “ Elevate Your Image to the Next Level”.  We have the capacity to analyze and evaluate the most cost effective and efficient way to produce a job.  We utilize our team of highly skilled crafts people and project managers, our diverse line of innovative displays, a state of the art facility, and modern equipment, processes and resources, to pull it all together.  We’ll give you the attention you deserve and the marketing you need to increase sales.  At Next Level, we pride ourselves in taking your ideas from conception to completion all done in-house starting with our sales staff, to our graphic design team, to print, and finally production and installation.  We specialize in large format digital printing and vinyl applications.  We are also your best source for affordable sign display products and can assist you with “signage impact” packages to really make your business shine.  We manufacture a wide variety of custom signage for a multitude of applications and feature an in-house graphic arts department. We use all the latest computer-aided sign making equipment, cutting edge technology and the highest quality products along with creativity and many years of experience to produce quality cost effective signs. Each sign is custom designed to meet our customers’ specific needs. Our sales staff and designers work directly with our customers, architects, interior designers and general contractors in designing sign packages.  Contact us today so we can help you reach the “Next Level”.

“NEXT LEVEL MISSION STATEMENT”

Our mission is to provide our customers with high quality designs, displays and signage at a terrific value .  Next Level will strive to provide our clients with cost-effective solutions that meet well-defined strategic objectives. Drawing on over a decade of experience, we will offer insights into proven techniques and strategies to help expand and grow our client’s business. We will be the conduit from which our clients take their business to the Next Level.

“VISUAL MERCHANDISING”  

Next Level specializes in point-of-purchase visual merchandising displays. We are the experts in display graphics for retail merchandising, tradeshow, dealer programs, and signage applications. We have met and exceeded the critical needs of the most demanding projects. We work together with our customers to strategize, design, develop, produce and implement programs that increase sales and drive brand distinction. Our service-oriented staff will be your solutions provider from original concept to delivery of the finished product, with impressive results.  Next Level’s team of professionals will design, layout and create a detailed environment for your products that will emphasize their quality, strengths and style.  Whether it's a small project, large room sets, location, or showrooms, our creative team will exceed your expectations for a strong visual statement.

“GRAPHIC DESIGN”

Professional design is only the beginning of an effective presence in today's market place. Let Next Level continue to help you market your business by creating and manufacturing your signs. We are a full service sign shop that can help you with all of your sign needs. From store fronts signs to vehicle lettering and graphics, we are an excellent choice with local and national clients.  Whether you have an existing design or if Next Level creates your image, our state of the art technology allows us to put your image to work for you. The possibilities are endless.  Next Level will create a custom and professional sign for any application and on any budget. Design, production and installation...full service and done right!

“CONSULTING SERVICES”

The location and placement of visual merchandising displays is just as important as the kind of display you choose, that's why Next Level offers consulting services that help you customize a merchandising program for your location. Our knowledgeable representatives will suggest how to make the most of your showroom and your budget. Our reputation for successful merchandising has taken us across the United States.  We also offer professional installation on any of our products. A team of qualified installers will arrive to put together and place or hang your displays and make sure you are satisfied with your purchase. Call for installation pricing and scheduling.

“CREATIVE TEAM”

Our creative team appreciates and understands just how your image and message is applied and delivered.  Next Level has the knowledge and talent to create an image that is unique, functional and cost effective for your business. Continual dedication to the latest related technologies and developments ensures our clients powerful, cutting-edge designs. Next Level offers full service, experience, and the resources to develop a successful presence for your target market. Even if you already have a relationship with a printing or sign company, Next Level can update or elevate your image, making your company stand out over the competition. The bottom line is… Next Level will save you time and money by completely handling your creative needs.

NEXT LEVEL BOULEVARD SIGNS”

Manufactured and distributed exclusively by Next Level, these sturdy yet light weight aluminum signs have been recognized as the “Super Model” of pole signs…always eye-catching and classy looking.  They are custom designed and digitally printed on both sides using UV inks and laminate.  Measuring 3’ x 8’, these signs are highly visible and really make an impact when mounted on all poles lining your street.  The installation brackets are light-weight aluminum and are easily installed using custom u-bolts.  These may cost a little more than your standard vinyl pole banner, but they will last longer and WOW what a difference!

“DIGITAL PRINTING”

Vehicle wraps, custom wallpaper, floor graphics, backlit window displays, repositionable vinyl, canvas prints, mesh banners, gloss posters…these are just some of the things that we can produce.  We can apply your print virtually to any surface such as fome-cor, aluminum, coroplast, sintra, and dibond.  We use the finest of materials including 3M vinyls and laminates for vehicle wraps.

“VEHICLE GRAPHICS”

Vehicle advertising is one of the most cost-effective advertising tools available to small businesses. With distinctive, creative designs, your business vehicle becomes a moving billboard and connects with your customers in ways that no other advertising medium can. It sends the message to potential customers that your company takes pride in its work, is neat and professional, and is also an established and reputable company.  And it works for you every day - 365 days a year. If you consider how many people might see your vehicle around town, how can you afford not to advertise on your vehicle?  Most of our clients report that our vehicle advertising pays for itself within the first two months. Considering how long that advertising will last, this will be the smartest marketing investment you'll ever make!  Next Level vehicle artwork and advertising is working to help business owners establish a professional image for their company.

“THE IMPACT THAT SIGNS HAVE ON YOUR BUSINESS”

“SIGNS BASICS”
Signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs tell people who you are and what you are selling.

Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. Other media require the directed attention of the person receiving the message. Signs, however, can convey a message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence.

SIGNS ARE STRONG VISUAL COMMUNICATION”
A sign is the most direct form of visual communication available. In fact, so many people use signs without a second thought that it is easy to overlook their importance. When we cannot talk to other people directly in a given location, we tack up signs: wet paint, beware of dog, enter here, garage sales, etc. Signs are the only form of mass communication directly available to everyone - they are the people's street communication system.

“WHAT CAN SIGNS DO FOR YOUR BUSINESS”
Signs perform three major communications functions for your business: they give information and direction, provide an affordable format for advertising, and build your image.  Signs Give Information about Your Business and Direct People to Your Business Location.  The right signs help people find you. This is especially true for new members of your community and impulse shoppers who may be on a journey to purchase a particular good or service which you sell.  Americans are mobile, each year 40 million of us travel over 1.7 trillion miles by automobile and approximately 19 percent of us change our place of residence. A primary source of customers for your business is the large number of people who are new to your community or who may be just passing through. Your sign is the most effective way of reaching this mobile or transient group of potential customer.

Signs can correct a poor location by substituting effective communication for poor site characteristics. If your business is located on a site which is not visible or in a building which does not correspond with the goods or services offered, your sign can overcome this disability. For example, most buildings are not built to conform to the design needs of any particular type of tenant. Without an effective sign it is often impossible to determine what type of business is being conducted in a given building. In addition, when your site is located off a busy traffic artery or in an area which is not easily accessible your sign can communicate to people who are passing on a busy street several blocks away. If you are located off a busy freeway but far from an exit, your sign becomes your main device for directing people to your business. High-rise signs are used when a business is located away from potential customers' normal pathways of travel.

“SIGNS ARE STREET ADVERTISING”

Your sign provides an easily recognizable display format for the goods or services you are selling. For most businesses the street is where potential customers are. The message conveyed on the street reaches people who are close enough to make a purchase.  Street advertising also helps people develop a memory of your business name and the products and services you sell. People tend to buy from businesses they know.

Signs can build an image for your business and help you identify with the market segment you are trying to reach.  Through materials and design, a sign can appeal to a given group of potential customers. For example, some firms attempt to capture the youth market, others senior citizens, others unmarried single people and so forth. If you have a particular market segment that you wish to attract to your business, your sign can be an important means of bringing these people in.

“THE ADVANTAGES OF SIGNS”

On-premise signs are your most effective and efficient means of commercial communication because they are inexpensive, available, practical, easy to use, always on the job, and directly oriented to the trade area of your business.

“SIGNS ARE EFFECTIVE”

Your sign is an integral part of your advertising program along with the other forms of commercial communication such as television, radio, newspapers, magazines, and billboards. There are four basic criteria used to judge the effectiveness of these advertising media: (1) coverage of the trade area, (2) repetition of a message, (3) readership of a message, and (4) cost per thousand exposures of a message. Two other criteria important for the small business owner are (5) availability and (6) ease of use. Let's see how signs measure to the above criteria.

  1. Signs are oriented to your trade area. Signs do not waste your resources by requiring you to pay for wasted advertising coverage. The people who see your sign are the people who live in your trade area.
  2. Signs are always on the job repeating your message to potential customers. Your on-premise sign communicates to potential customers twenty-four hours a day, seven days a week, week after week, month after month, year after year. Every time people pass your business establishment they see your sign. The mere repetition of the message will help them remember your business.
  3. Nearly everyone reads signs. Signs are practical to use for nearly everyone is used to looking at signs and using signs, even small children. Studies have shown that people do read and remember what is on signs. When special items are displayed, sales increase for these particular items within the store.
  4. Signs are inexpensive. When compared to the cost of advertising in some other media, the on-premise sign is very inexpensive. Table 1 indicates the cost-per-thousand-exposures for various media in a given type of community. Unless your trade area encompasses an entire city or region, where you must rely upon broad based media coverage, there is no better advertising dollar value than your on-premise sign.
  5. Signs are available to each and every shop owner. There is no need to schedule the use of your sign. Your sign is available to you whenever you need it and to be used however you please.
  6. Signs are easy to use. No special skills or resources are needed to operate a sign once it has been installed. If it is an illuminated sign, all you need to do is flip the switches and that may not be necessary with timing equipment. Once the initial expenditures are made no special resources or professional services are needed. You need only operate and maintain your sign.

“CHECKLIST FOR ORDERING A BUSINESS SIGN”

Before you select a sign for your business there are several things you need to consider. A competent sign company can help you with the answers to some of these questions if you are unsure how to obtain them.

  • Who are your customers?
    Potential customers for your business are people who reside in your trade area. Most of your customers come from the immediate area within a half mile to a mile of your business location. Trade areas come in assorted shapes and sizes depending upon the business.
  • How do you get information on potential customers?
    Plot a dot map of your customers as soon as you begin business. This is easily done by plotting the addresses of people who stop in your store (and particularly of those who purchase) as a dot on a street map of your city. Within a few months time you will have a fairly clear idea of the trade area from which you are drawing your customers. You will then be able to decide what type of sign would best meet the needs of the people in that trade area. For example, if your customers can only reach you by automobile or you are located on a very busy street, the type of sign that you use will be very different than if you have a shopping center location and people must walk to your store from parking lots.

    Obtain your street profile from a city traffic engineer. Since your sign communicates to people who pass your business establishment, you can direct your message to potential customers if you know what type of traffic passes your door. Your city traffic engineer can provide information which will tell you: where people begin and end their trips, how people travel, when people travel by time of day, why people travel, and where they park when they reach a destination. Even small cities and towns have traffic volume maps available to tell you how many people pass by your business every day.

    Know how many new people move to your area each year. This is a potential market for your business. This type of information can be obtained from any board of realtors, chamber of commerce or police department.

  • How are you going to communicate with the customers?
    In order to communicate effectively, a sign must be noticeable and readable.

A sign must be noticeable. After a while a sign becomes part of the landscape. It loses some of its ability to attract attention. By periodically changing some small design element or by using changeable copy, a sign can continue to attract interest. Time and temperature devices or rotating and moving parts can be used to maintain interest in a commercial message. Time and temperature devices or rotating and moving parts can be used to maintain interest in a commercial message. Time and temperature units also provide a needed public service.

A sign must be readable. A sign needs to be large enough to read. You need to know how far a person if from your store when he first sees your sign and the real speed of traffic on your street. With this information, a competent sign company can use a formula to calculate the necessary size for your design and build you an effective sign.

  • What are you trying to say?
    Decide on a message that is clear and simple.

Focus on key words. Choose one or two words which describe your business. Clever or strange names may only attract certain customers.

Be Brief. The cleaner and clearer the message, the more impact it has. Listing or names or unclear symbols confuse rather than communicate.

  • What image are you trying to portray?
    Design of your sign is very important. Your sign tells people a lot about your business. Stark simple design and materials may suggest discount prices and no frills. Elegant and expensive sign materials may suggest luxury goods and services. Two basic design considerations are important when ordering a sign.

Physical elements of sign design. These include considerations such as size, placement, materials and structure. The size of the sign is an important consideration for your business. The biggest sign that you can afford may not necessarily be the best one for your needs. A sign which is either too big or too small will not communicate your message effectively. The number of signs is also important. Too many signs compete with one another and reduce the effectiveness of your message by presenting an image of confusion to potential customers.

The materials used for your sign determine its appearance and performance. For example, differences in cost, appearance, color, durability, flexibility and reaction to extreme weather conditions can be found in the many types of plastics available. The structure of a sign also contributes to its effectiveness. Pole covers and cantilevered construction help portray an attractive message.

Graphic elements of sign design. Graphic elements of design include layout of the message, colors, lettering, shape symbolism, harmony, and daytime versus nighttime lighting conditions.

Legibility is a test of good design. If your sign is well designed, it will be easy to read. Legibility means that the letters or characters on the sign are distinct from one another. Some color combinations of background and letters give excellent legibility while others are very poor. To test your sign's legibility, drive past your business and see if you can read it from a distance. Look at it both day and night. Some signs are difficult to read because of illumination problems such as glare from street lights, signs on nearby business establishments, or shadows caused by buildings. A well-designed sign blends with the environment, has a message impact and overcomes viewing problems.

  • How much should your sign cost?
    You should consider several factors when determining the cost of your on-premise sign.

A sign is an investment. Your sign is one of the most permanent parts of your business and is exposed to weather and constant use. The average life of signs varies from five to eleven years, depending on type of materials used, construction and other factors. Find out how many years of service to expect from your sign. It pays to purchase good materials if you intend to use the sign over a period of years.

Maintenance costs. No business can afford to have its sign fall into disrepair. A dilapidated sign tells the public that you are not concerned with your business image or their visual environment. Some types of signs are virtually maintenance free while others require more attention. Find out how to replace burnt out bulbs or tubes in your sign.

Owning or leasing. This may be more economical for a new business, especially if there is any chance that logos or names may change in the first few years of operation. Statistics show that if a small business fails, it will happen somewhere between the first and second year of operation. Leasing a sign during this period of time might help save some of the initial capital needed for operating expenses.

Custom or standardized. Next Level offers standardized types of signs which are cheaper than signs and custom designed displays to meet any budget. Many of these standardized units can utilize ingenious design techniques to bring forth creativity and individuality. Often the standardized units can be arranged in different configurations depending on your needs. Some standardized sign units use the highest quality materials and are designed to be relatively maintenance free. Mass production enables these units to be sold much cheaper than if designed and produced from scratch.


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