The most direct form of visual advertisement that your company can have is a custom sign. A custom sign makes your business stand out from your competitors. When you consider the fact that you have on average 3 seconds to catch the attention of the people passing by your organization, short of standing outside and yelling a sign will grab their attention and make an impression on them.
This impression is important because it will help drive your sales. A business that operates with out a sign or not a good sign will see a 30% increase in sales with the use of a properly made custom sign. That isn’t all a custom sign can do for your business. Let’s face it, when the architects get together to plan their buildings they do not take into consideration what those individual sites will be used for. They are looking at design and environment. How are you supposed to stand out then from everyone else? With a custom made sign.
Perhaps you already have a sign for your business or organization, have you taken a good look at that sign lately? When was the last time you had your sign updated? Is all of the information on your sign still correct and does it have a modern appeal. The sign outside is your first impression, it is what sells you.
There are more benefits of a custom made sign that you really need to consider. It has already been stated that your sign is your first impression, so what is that first impression saying about your organization? Hopefully it is giving an air of sophistication and a touch of class. Which sign gives a better impression, a hand painted sign made of wood that has been weathered and hanging outside for years or a new custom sign with nice lettering and embellishments?
A custom sign will bring the competitors customers to you. This is how you stand out from the rest. Think about the last time you were on a busy street that was filled with shop after shop on both sides, which shop did you go into first? The store that looked like all the rest or the one with the inviting or clever sign out front that made you stop and go, “Hmmm.”
A custom sign is just that, a custom made sign that is made specifically for you. There will not be another sign out there like the one you have. This helps you stand out from the competitors as well. The point is to bring people in; it is hard to bring them in your front door if you are using a sign that looks like everyone else’s.